June 22, 2011
By Joseph von Benedikt
This morning, Sinclair broke the news that it's now carrying ammunition on-line in addition to high-end reloading components. Not just some ammunition--lots of ammunition. Winchester, Federal, Remington, CCI, Hornady, Fiocchi, Ultramax, Kent, Weatherby and others.
So what's the big deal? I'll tell you. First, many of us have experienced the frustration of accidentally purchasing the wrong ammunition — wrong brand, wrong bullet weight, whatever — and not being able to return it because of store policy that prevents the return of ammunition. Sinclair is a Brownells company, and Brownells customers can return anything. No questions, no hassles. 100-percent guaranteed satisfaction.
Second, you can have ammunition shipped directly to your door — a nice feature if you're an outfitter or are employed way out in the boonies where you can't just run down to the local sporting goods shop and pick up a box of this or that.
Third, there are three different ammunition departments established under the Brownells brands. There's an LE division, policestore.com, which specializes in calibers common to law enforcement plus specialty LE stuff, such as a wide selection of match-grade .300 Win. Mag. ammunition for designated marksmen. Sinclair International, which is known for precision handloading and competition shooting products, will provide premium ammunition with a slant toward match shooting. And finally, Brownells will carry a full line of all-around ammunition products for all shooting enthusiasts.
To help shooters find the right ammunition for the right job — whether you are a novice shooter looking for a suitable whitetail load or an expert searching for new options — there's Ammo Advisor, an online selection/recommendation tool. Fill out any or all of the question fields and Ammo Advisor will filter and suggest appropriate options.
Where else can you find guaranteed satisfaction, no-question ammunition returns, and ship-to-your-door ammunition shopping? I don't think it has existed since Grandpa was a little boy.